As we all know that there has been an irresistible rise of smartphone and mobile devices. There usage has surpassed the desktop and now only the unwise and imprudent would develop un-responsive websites for their business.
Moreover, Google has forced to create responsive websites and have asked to eliminate all the non-mobile friendly sites. So, the ultimate route is to have responsive designs.
The Challenge for Logo Design
More is talked about the responsive websites but there is one element on the web page that remains untouched. This is something that most of us ignore or forbidden to touch. Yes, we are talking about the brand mark itself.
The corporate symbols simply do not, or cannot respond well to the changes in how it is portrayed or represented. This is the major problem for all the designers. There is more pressure on the brand emblems because of the responsive designs to gel well on the smaller screens and various devices. However, to this point they are just facing difficulties to respond responsively.
Responsive Brand Emblem
Logo designers depending on the context have always allowed the brand symbols to be displayed in various ways. A rapid flick through any business strategies will disclose diverse iterations of a corporate identity according to its usage. In the responsive era, this has never been more imperative. Yet, most of the brands simply continue to shrink their symbol instead of creating it responsively.
There are some companies with big brand name that took their iconic emblems and put them through their responsive steps. Their brand symbol behaves like every other element in a responsive site because they easily adapt to the various screen sizes. They not only change their shape but they simplify their shape by losing words.
The Overburdened Symbol
The major issue is that there are huge expectations placed on the brand symbols. It is abhorrence for most of the individuals to see corporate symbol as just a matter to grab visual attention. With so much pressure placed on the emblem it comes to no surprise that it struggles to respond flexibly.
What’s the Solution?
It is important that we should approach logo design differently.It is essential to revise the symbols so that they become more flexible and scalable. Designers should create iconic symbols that are more scalable on all the devices.
10alogo provides logo design with flexible and scalable approach so that it can easily hook customer’s attention on all the screen sizes.
Hire professional designers from 10alogo to create responsive logo design for your business. Contact us to get free quotes!Tags: design logo, logo design